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Earlier this week, Johnson & Johnson sent its U.S. consumer health business, which comprises Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman to MDC Partners’ Doner.
As a result of the decision, WPP closed The Neighborhood, the dedicated unit the company created to service the Johnson & Johnson U.S. consumer business last year. WPP continues to work with Johnson & Johnson’s pharmaceutical brands in the U.S. and maintains a global relationship with the client.
Despite cuts to Johnson & Johnson’s marketing budget earlier this year, this still represents a considerable win for MDC Partners, following a $100 million investment from Stagwell Group that led to Mark Penn taking over CEO for the holding company earlier this year.
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