What Jim Morrison Can Teach Brands About Business Success

A look at why standing out isn't easy for brands, or humans

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

“Differentiate or die” is a common business mantra—or as the irrepressible Coco Chanel once said, “In order to be irreplaceable, one must always be different.”

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