Bumble Moves Into Retail With Gear for Dating

The app's expansion beyond pairing people up continues


Figuring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games.

“When Bumble was founded in 2014, we originally created our merchandise for the Bumble staff, brand ambassadors and those who attended our events,” chief brand officer Selby Drummond said in a statement.

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