Bumble Moves Into Retail With Gear for Dating

The app's expansion beyond pairing people up continues

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

Figuring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games.

“When Bumble was founded in 2014, we originally created our merchandise for the Bumble staff, brand ambassadors and those who attended our events,” chief brand officer Selby Drummond said in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in