What It's Like to Work With the Design Shops Behind Some of the Hottest Challenger Brands

Clients including Noken and Keeps share their experiences with Gin Lane, Red Antler


How does a startup with a business idea that could shake up an entire industry (like Casper or Warby Parker) take that idea and turn it into a brand that people will not only love but also buy? For many brands like Keeps or Noken, the answer lies in partnering with one of three major branding firms in New York City to help design, market and launch the startup into the world.

Earlier this week Adweek looked at the branding shops—Red Antler, Gin Lane and Partners & Spade—responsible for helping to market and launch much of the most buzzed-about new challenger brands. But

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