Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
In June, an Instagram post promoting a luxury brand’s latest mascara became its most liked content to date. But the success of the photo, which has amassed over 800,000 likes, probably has a lot more to do with the teenager wearing it than the product itself.
Ellie Goldstein, an 18-year-old model with Down syndrome, is the latest face of Gucci.
Gucci is just one example of a brand that is expanding its reach by making its products and marketing more inclusive.