What Fashion Brands Are Doing to Make Their Products More Inclusive

Gucci, Target, Aerie and others have created new lines

Illustration: Amira Lin; Source: Getty Images

In June, an Instagram post promoting a luxury brand’s latest mascara became its most liked content to date. But the success of the photo, which has amassed over 800,000 likes, probably has a lot more to do with the teenager wearing it than the product itself. 

@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.