What Brands Can Do to Maintain Culture While Reaching Their Diverse Audiences

Change needs to start at the top of an organization

Baby blue background; on the far left there is a giant red magnet; the magnet is attracting likes, comments, and friend requests
Brands need to find the balance between maintaining their culture and reaching a wider span of their audience. iStock

Ambicultural Americans struggle to maintain ties to our roots with nearly every consumer choice we make. Marketers can leverage this opportunity if they make their brands relevant to ambicultural audiences by understanding the consumer and evaluating data. But the key to unlocking those insights is to bring diverse voices and life experiences to the marketing team through hiring.

@musicaudex Carlos Diaz is co-founder and evp of Music Audience Exchange (MAX).
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