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March is Women’s History Month—the month when, traditionally, brands turn everything pink to convince women that they care. On top of that, today is International Women’s Day. So if a month is too long, brands also have the opportunity to send their empowerment message on one special day.
And this year—as Orangetheory pointed out in its woman-themed spot—International Women’s Day falls on the first day of daylight saving time, meaning that it’s only 23 hours long.