What Agencies Can Learn From This Ultra Successful Experiential Campaign

Manifold explained why its High West Whiskey project worked so well

High West tasked Manifold with creating a unique nationwide experiential campaign featuring a trailer wrapped in a logo. High West Distillery

Most people have experienced the brand and agency case study. Most of the time, the focus is on the “what” of the project—the process, work and results. Often, audiences aren’t treated to the “why” behind certain decisions.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.