What Agencies Can Learn From This Ultra Successful Experiential Campaign

Manifold explained why its High West Whiskey project worked so well

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Most people have experienced the brand and agency case study. Most of the time, the focus is on the “what” of the project—the process, work and results. Often, audiences aren’t treated to the “why” behind certain decisions.

At Design Week Portland, experiential agency Manifold recently shared an experiential project with their client, High West Whiskey of Park City, Utah. The presentation had all of the trappings of the typical case study, but several panelists also commented on why they made some decisions over others.

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