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Wendy Clark, the CEO of DDB North America, took part in a panel session on mobility and content at a March 28 event co-sponsored by Adweek and Bloomberg Media called “Marketing in an Interruptive World.” After her session with fellow marketers and Bloomberg’s U.S. director of research and senior media analyst Paul Sweeney was over, Clark shared her thoughts about video with Adweek.
“No consumer simply uses one medium,” Clark told Adweek. “They lead an integrated life and use integrated media.”