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What ideas would we find if we were freed from the vices of our own devices?
In a new 60-second spot, WeTransfer wants to inspire its community of creatives to spend less time uploading their ideas and more time creating them. The commercial, which debuts today, is narrated by writer Roxane Gay, who reads a poetic ode to a better us—and to a world that’s about living in reality rather than just toiling away online.
The spot begins with a woman in a dimly lit room, her face lit up by a computer screen—a scene that feels all too familiar to many creatives who perhaps know they are too plugged in for their own good.
“Have you ever thought about the other you? A you that you felt truer to.