We Spent a Night at the Taco Bell Hotel, Where Everything Is Supremely on Brand

Here's what we saw at The Bell

With just 70 rooms, reservations at The Bell were in high demand. But what was waiting for the lucky few upon arrival? Taco Bell

That gong you just heard? You know it as the signature sound of Taco Bell from its commercials, but now it also summons guests to The Bell: A Taco Bell Hotel and Resort.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.