Wawa's Journey From Small-Town Dairy to Convenience Store Phenomenon

The name is unusual, and so is its cult following

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Six years ago, when the Vatican announced that Pope Francis would be stopping in Philadelphia as part of his visit to the United States, local businesses responded en masse. Manayunk Brewing Company made Papal ale. The pope’s likeness appeared on pizza boxes. Local station WZMP started a “popecast.”

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This story first appeared in the Sept. 13, 2021, issue of Adweek magazine. Click here to subscribe.