Walmart’s Super Bowl Debut Touts Out-of-This-World Convenience

Flash Gordon, Buzz Lightyear and more are fans of curbside pickup

Galactic characters play a role in the Big Game ad for the big box retailer.
Galactic characters play a role in the Big Game ad for the big box retailer. Walmart

Walmart, which was founded five years before the first Super Bowl in 1967, has held out as an advertiser in the Big Game for more than 50 years. In 2020, however, that streak will end as the retailer debuts its first ad in the first quarter of Super Bowl 54.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.