Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First

Plus, travel around the world, marketing style

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

SXSW Will Build a Virtual Downtown Austin for Attendees to Experience in VR

If you can’t bring attendees to South by Southwest in Austin, Texas, why not bring Austin to them? Undeterred by the challenge of creating the usual immersive experiences at the event, SXSW organizers worked with social XR events studio VRrOOm to recreate Austin—with a fantastical, colorful aesthetic and wondrous features—so that attendees can walk its streets virtually via PC, PCVR or Oculus Quest to attend events, panels, meetups, special events and films.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in