Voice: Maker's Mark

Invention is quickly replacing innovation as the true benchmark of progress for agencies and clients

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind an important strategic shift now under way in our business that is driving us beyond innovation and improvement, and toward discovery and invention.

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