Lori Senecal


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    Organizations Need to Adopt an Invention-First Mind-set

    Brand Marketing

    In search of exponential returns for their customers, employees and shareholders, today’s most revolutionary companies aren’t innovative, they are inventive. They are the businesses committed to creating genuine firsts by [...]

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    What to Look for in the Next Generation of Talent

    Brand Marketing

    A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is [...]

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    Voice: Maker’s Mark

    Brand Marketing

    We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind [...]

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    The ‘Verbing’ of Brands

    Brand Marketing

    Given the intense economic pressures that are challenging the ROI of every marketing decision, changing consumer perceptions of a brand is good, but changing consumer behavior is better. I like [...]