Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight’s live telecast, from the red carpet step-and-repeats and the venue’s cocktail bars to on-air vignettes and the star-studded finale.
The brand, flexing its musical bona fides, also plans to drop a new campaign during the program that time travels through five decades of hip hop, pairing current Houston hit-maker Don Toliver with OG legend DJ Premier.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in