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Some folks who wake up on Jan. 1, 2021 will have a literal hangover from drinking to ring in the new year. But it’s fair to say most of us will have a hangover in some sense from experiencing a relentlessly terrible 2020.
No matter the reason, Vita Coco aims to make it an easier New Year’s Day—which also happens to be National Hangover Day. The beverage brand will launch a cross-channel campaign on Jan. 1 to show how its coconut water can help alleviate hangover woes.
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