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A coconut is an unexpected gift to receive in the mail, and that’s exactly why Vita Coco plans to ship the tropical fruit to unsuspecting consumers.
To celebrate World Coconut Day today, the coconut water brand has launched a snail-mail campaign called Coconotes. The campaign invites consumers to send Coconote packages that include a coconut, a carton of coconut water and a greeting that senders can customize before shipping them to a loved one.
Vita Coco is offering a limited supply of Coconotes on its website, where consumers can snag and send them for free using the code “Coconut” at checkout.