Visa Is Doubling Down on Multi-Sensory Purchases at Cannes

CMO Lynne Biggar on why the company believes it's the future of payment technologies

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

CANNES, France—On stage at the Debussy Theatre on the first day of the Cannes Lions International Festival of Creativity, Visa CMO Lynne Biggar announced that the company is doubling down on its sensory branding (meaning a consumer will hear a sound, see an animation or feel a phone vibration when their transaction completes).

Visa is expanding its sensory branding to 25 countries through over a dozen new partnerships it has in the works. It’ll arrive across a number of platforms and venues, from the physical (like San Francisco’s Oracle Park, or on a tablet at a local Olive Garden) to the technological, such as mobile wallet apps.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in