Visa Is Doubling Down on Multi-Sensory Purchases at Cannes

CMO Lynne Biggar on why the company believes it's the future of payment technologies

CANNES, France—On stage at the Debussy Theatre on the first day of the Cannes Lions International Festival of Creativity, Visa CMO Lynne Biggar announced that the company is doubling down on its sensory branding (meaning a consumer will hear a sound, see an animation or feel a phone vibration when their transaction completes).