Virgin Media Rides into New Era With Highland Cow on a Triumph Bonneville

Broadband provider shifts focus from speed to quality post-O2 merger

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“Why Walk When You Can Ride?” that’s the question Virgin Media is asking in an overhauled brand campaign, which marks a shift in tone and strategy for the British telco.  

The internet provider has invested in a refreshed creative platform to demonstrate its commitment to connectivity, reliability, and swiftness; pivoting away from previous campaigns, which focused purely on speed.

A playful, bizarre cinematic hero ad, “Highland Rider,” will sit at the heart of the U.K-wide integrated push.



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