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The merger of telecommunications companies Virgin Media and 02 will see the consolidation of its advertising account, with the respective incumbents Adam&EveDDB and VCCP set to enter a closed pitch for the business in the coming weeks.
Virgin Media O2 is the new company that launched last June, combining two of the U.K.’s largest communications and broadband providers, however both will continue to offer their respective products while introducing joint services in the future.
O2 was one of VCCP’s founding clients and in October last year was involved in the launch of “Volt” by devising an integrated campaign which promised existing customers of both companies to bring together the best they had to offer as they combined.
The year prior to that, the agency also introduced O2’s robotic brand mascot Buble who has featured in solo brand campaigns ever since.
Virgin
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