Virgin Atlantic Is Not Doing Inclusion Quietly

'Be clear about what you’re trying to do,' says marketing chief

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We live in an era that’s been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities.

But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of being “different” while offering an inclusive message.

In April 2022, as air travel looked to regain its footing following the heavy impact of the Covid-19 pandemic, Virgin Atlantic released its brand campaign “See the World Differently,” created by Lucky Generals.



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