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It’s the most wonderful time of the year: Spotify Wrapped season.
For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyoncé or Taylor Swift dominate? How many times did you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist titled Pretending I’m in a Movie (probably not)?
Now in its ninth year, Wrapped delivers a personalized year-in-review for Spotify users, but it’s also one of the streaming giant’s biggest marketing moments.