In Ready Player One it’s 2045 and most people spend their time inside a different world, the Oasis, using immersive technology. Warner Bros. wanted to bring that experience to life ahead of the March 29 release of Steven Spielberg’s adaptation of the book; to do that the studio partnered with Giant Spoon to create an immersive world at South by Southwest in Austin.
UPDATE: The film will have its world premiere at SXSW with a screening on Sunday night at 9:30 p.m. at the Paramount Theater in Austin.
Attendees step into the world of Ready Player One by entering Wade Watt’s cramped, dark van before walking through a gorgeous light tunnel meant to simulate what it’s like for the characters in Ready Player One to enter the Oasis. From there, attendees step into Aech’s garage where there are arcade games and ’80s memorabilia galore—there’s even a Back to the Future DeLorean.
Warner Bros. and Giant Spoon also worked with HTC Vive to create a VR experience for attendees where you can fly around, meet people and listen to ’80s music.
“This is meant to get people excited about the movie and the idea that this could potentially be the way we live our lives in the future,” explained Marc Simons, cofounder of Giant Spoon, before adding jokingly, “And it’s a good way to sell some VR headsets.”
It took a crew of roughly 90 to put together the experience, which is open today and tomorrow from 12 to 6 p.m.