Video: Poo-Pourri and Tushy Created a ‘Poop-Up’ Pop-Up Shop—Yes, You Read That Right

It's open in New York until June 3

Producer: Josh Rios
Headshot of Ann-Marie Alcántara

Poo-Pourri and bidet company, Tushy, want people to come by their pop-up shop and drop a deuce—almost literally.

The two companies partnered to bring to life the “Poop-Up” shop, a pop-up in New York, where people can try out Poo-Pourri products and the Tushy bidet system, take photographs in a porta-potty photo booth and hang out in a toilet bowl ball pit.

Adweek toured the space, took a dive into the toilet bowl and spoke to Poo-Pourri CEO and founder, Suzy Batiz, as well as Tushy founder, Miki Agrawal, who also founded Thinx (and Wild and Icon), where she eventually stepped down as CEO of the company, after a former Thinx employee accused her of sexual harassment (the case was settled). The two talked about the collaboration, what they think people will love most about the space and why it’s important to talk about bowel issues.

Visitors can go to the “Poop-Up” shop at 208 Bowery Street, from 11 a.m. to 6 p.m. until June 3.


@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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