Victoria Beer Celebrates Its Ties to Mexican Tradition in Summertime Campaign

The Community agency creates a pair of Spanish-language ads that embrace tradition

First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands’ Victoria remains one of Mexico’s most recognizable beers. With a logo that sports the mythical king Gambrinus—fabled to be able to put back 144 pints in a single session—Victoria has a history of embracing its jovial side while celebrating tradition.