Vice Media Group has named Ogilvy’s Nadja Bellan-White to the role of global CMO, the publisher announced today.
The newly created position will put Bellan-White in charge of the Vice portfolio’s branding, communications and marketing internationally, leading the brand narrative for the company’s five businesses: Vice.com, Vice Studios, Vice TV, Vice News and creative agency Virtue.
“Quite simply, it doesn’t get better than Nadja,” said Vice Media Group CEO Nancy Dubuc in a statement. “Her work in transforming some of the biggest brands on the planet is industry-defining, and her ability to find ways to uniquely connect content, audience and commerce globally in the marketplace is unparalleled.”
With more than two decades of experience in marketing, Bellan-White was most recently executive partner for Ogilvy & Mather Worldwide, where she led the brand transformation for Dove at Unilever. In nearly 10 years at Ogilvy, she also led brand work for American Express, Coca-Cola, Ikea North America, LG Electronics, Safaricom/Vodafone and Siemens.
Bellan-White also has a proven dedication to diversity efforts, helping to develop Ogilvy/WPP Roots during her tenure at the agency.
“We have the opportunity to continue to build a brand that embodies the pillars of truth and culture—at a time when it is so important to our audience to tell those stories that reflect their lives,” said Bellan-White in a statement.
Bellan-White will take over for the company’s current CMO, Guy Slattery, who is leaving Vice Media after five years. Previously based in the U.K., Bellan-White will work from Vice’s Brooklyn headquarters and report directly to Dubuc. She starts at the end of October.
Also announced today, Meera Pattni has been promoted to vp of communications, reporting directly to Bellan-White. Pattni joined Vice in 2014 and has worked across the company’s corporate, news, digital and television divisions internationally.