Verizon's CMO on 5G, Back-to-School and the Pandemic-Era Trends Here to Stay

This October, Diego Scotti will mark 6 years at the tech company

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Covid-19 has upended the way consumers interact with brands in many different industries. For Verizon, a telecommunications company that’s recently transitioned into a tech brand as it expands its offerings outside of network coverage, the pandemic has changed how its customers engage with their network, for both technology and work-related needs.

Diego Scotti, Verizon’s chief marketing officer, sat down to discuss what that shift has looked like for the company, how it’s changed its messaging to better reach consumers and what’s next for the industry.

This

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