Verizon’s CMO on 5G, Back-to-School and the Pandemic-Era Trends Here to Stay

This October, Diego Scotti will mark 6 years at the tech company

As consumers' relationship to technology shifts due to Covid-19, Diego Scotti said 5G couldn't arrive at a better time. Sean T. Smith for Adweek

Covid-19 has upended the way consumers interact with brands in many different industries. For Verizon, a telecommunications company that’s recently transitioned into a tech brand as it expands its offerings outside of network coverage, the pandemic has changed how its customers engage with their network, for both technology and work-related needs.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.