Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot

The brand kicks off an emotional campaign during the conference championships

11 NFL players and one coach are posing for a Verizon campaign.
Verizon's new campaign shows how first responders saved 11 NFL players and one coach. Verizon

After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its “The Team That Wouldn’t be Here” campaign.

@ktjrichards Katie Richards is a staff writer for Adweek.