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After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its “The Team That Wouldn’t be Here” campaign.
Verizon worked with agency McCann and director Peter Berg (of Friday Night Lights and Ballers) on the campaign. The premise for the brand’s 2019 Super Bowl play revolves around 12 important people in the NFL—11 players and one coach—who, at one point in life, were in serious accidents or natural disasters.