Super Bowl

Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot

The brand kicks off an emotional campaign during the conference championships

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its “The Team That Wouldn’t be Here” campaign.

Verizon worked with agency McCann and director Peter Berg (of Friday Night Lights and Ballers) on the campaign. The premise for the brand’s 2019 Super Bowl play revolves around 12 important people in the NFL—11 players and one coach—who, at one point in life, were in serious accidents or natural disasters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in