Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot

The brand kicks off an emotional campaign during the conference championships

After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its “The Team That Wouldn’t be Here” campaign.