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Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version of the singer.
The Catch My iPhone AR game can be played by visiting Verizon’s website or clicking the link in the telecom’s Instagram post about the promotion.
Designed to be played outdoors, the game makes a 300-foot version of J Balvin appear who teaches players about some of the iPhone 15’s features as his new song “Dientes” plays.
If people try to access the AR experience indoors, they’ll be shown a virtual environment with Balvin standing in front of clouds instead.
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