Verizon Supports Women-Owned Small Businesses With New Mentorship Program

It will provide valuable resources for entrepreneurs affected by Covid-19

The partnership between Verizon Business, NAWBO and CircleAround kicks off in July with a panel hosted by Verizon Business CEO Tami Erwin. Illustration: Amira Lin
Headshot of Mónica Marie Zorrilla

As more cities and towns across the country move toward reopening in the middle of a pandemic, small-business owners still find themselves caught in a sort of economic limbo. Unable to get right back to “business as usual” for the sake of keeping both employees and customers safe, these entrepreneurs continue to struggle to survive—much less thrive—in our world’s new reality.

In fact, according to a recent Verizon Business survey by Morning Consult, 49% of female-owned small businesses indicated that they would find the ability to “join an empowering network of like-minded female business leaders helpful” in navigating the evolving impacts of Covid-19.

To support female- and minority-owned small businesses affected by the ongoing health crisis, Verizon Business is partnering with the National Association of Women Business Owners and new female-centric content media site CircleAround to launch a program that will provide these entrepreneurs with one-to-one mentorship and financial support.

This initiative is one of a series of efforts by Verizon to support small-business owners throughout the pandemic, such as the $7.5 million investment the telecommunications brand contributed to the Local Initiative Support Corporation’s Verizon Small Business Recovery Fund.

“Verizon’s commitment to providing this incredible content for women will help millions of small-business owners move forward out of this devastating crisis,” said Chris Butler, COO of CircleAround, a wholly owned for-profit adult women media subsidiary of the Girl Scouts of the USA, where revenue goes to benefit girls programs.

Other than practical and financial coaching orchestrated by NAWBO and led by female entrepreneurs and Verizon executives, Verizon Business’ “Women in Business” program will provide other unique services like a series of sponsored profiles on CircleAround, where leading women across small businesses, the public sector and Verizon will be highlighted, and a content series on CircleAround to amplify the mentorship program. Moreover, program participants will be given exclusive resources and access to the Verizon’s Yahoo! Small Business BusinessMaker and Verizon Business suite of small-business tools.

The program kicks off in July (shortly after Verizon celebrates its 20th anniversary on June 30), with Tami Erwin, CEO of Verizon Business, serving as the host. Per a statement by the telecommunications company, the panel will feature leading female executives across various industries, including media, sports, finance, technology and the public sector.


@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.