As the Pandemic Unfolds, Big Alcohol Brands Plan for the Future as Others Fight for Survival

Conglomerates learn important lessons, while small breweries and distilleries just try to stay alive

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As the coronavirus pandemic wreaks havoc on American businesses, it’s exposing a brutal reality about who is protected in this economic system and who’s not. While big corporations are tightening their belts with the aim of emerging even stronger than before, small businesses across the country are facing bankruptcy.

The alcohol industry is no different.

As many as 7.5 million American small businesses are likely to have closed before the crisis is over, according to a report by The Main Street America Group.



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