As the Pandemic Unfolds, Big Alcohol Brands Plan for the Future as Others Fight for Survival

Conglomerates learn important lessons, while small breweries and distilleries just try to stay alive

inside a liquor store
Since on-premise sales ground to a halt, brands have had to rely on retail availability and distribution. Getty Images

As the coronavirus pandemic wreaks havoc on American businesses, it’s exposing a brutal reality about who is protected in this economic system and who’s not. While big corporations are tightening their belts with the aim of emerging even stronger than before, small businesses across the country are facing bankruptcy.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.