Veganuary's Popularity in the US Spikes With 200 Brands, 95,000 American Participants

The movement to ditch meat and dairy for a month, announced with an animated PSA with James Cromwell, is in its third year stateside

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Veganuary, which encourages people to skip dairy and meat this month, continues to gain traction in the U.S. with 95,000 Americans taking the pledge so far, a double-digit increase from 2021’s participation.

The movement, which began in the U.K. in 2014, has taken on a higher profile in its third year stateside, adding more famous followers—L.A. Laker DeAndre Jordan, musician-producer Jermaine Dupri and New York mayor Eric Adams among them—and doubling its number of brand partnerships to 200.

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