Veganuary's Popularity in the US Spikes With 200 Brands, 95,000 American Participants

The movement to ditch meat and dairy for a month, announced with an animated PSA with James Cromwell, is in its third year stateside

Veganuary, which encourages people to skip dairy and meat this month, continues to gain traction in the U.S. with 95,000 Americans taking the pledge so far, a double-digit increase from 2021’s participation.