Vans Aims to Inspire and Educate With Its Van Gogh Museum Collection

But good luck getting a piece; it sold out in a week


Fashion and art do not always intertwine gracefully, but when done correctly, some collaborations can transcend the bounds of the “dumbing down” effect. In the case of the new Vans x Van Gogh Museum collection, the fusion between high art and everyday fashion is working, and the skyrocketing sales seem to bear that out.

The collection, which launched on Aug. 3, is the result of a collaboration with the Van Gogh Museum in Amsterdam. Some of the artist’s works—including “Skull,” “Almond Blossoms,” “Sunflowers,” “Self-Portrait as a Painter” and “Old Vineyard With Peasant Woman”—are showcased on the Vans Classics as well as premium apparel silhouettes.

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