Vans Aims to Inspire and Educate With Its Van Gogh Museum Collection

But good luck getting a piece; it sold out in a week

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Fashion and art do not always intertwine gracefully, but when done correctly, some collaborations can transcend the bounds of the “dumbing down” effect. In the case of the new Vans x Van Gogh Museum collection, the fusion between high art and everyday fashion is working, and the skyrocketing sales seem to bear that out.

The collection, which launched on Aug. 3, is the result of a collaboration with the Van Gogh Museum in Amsterdam. Some of the artist’s works—including “Skull,” “Almond Blossoms,” “Sunflowers,” “Self-Portrait as a Painter” and “Old Vineyard With Peasant Woman”—are showcased on the Vans Classics as well as premium apparel silhouettes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in