Valentino Embraces AR Clothing Try-On for New Womenswear Collection

Shoppers can virtually preview items in the latest womenswear line

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality.

Shoppers can virtually try on a selection of items from the new collection by downloading the free Wanna Wear app on iOS. People can take pictures of themselves “wearing” the items and tap a button to learn more about each piece.

The real-world collection is now available to purchase on Valentino’s website and boutiques.

“More than a mere enhancement, this clothing VTO experience is a bespoke client engagement initiative.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in