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To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women.
The lens places sunglasses featuring a “reflection” of New York City landmarks on a person’s face, with tennis balls falling like rain behind them.
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