Uniqlo’s New Flagship Store Aims to Lure Shoppers and Perhaps Send an Environmental Message

Ferns make those $15 chinos really pop

To spotlight simple, high-quality, everyday clothing, Uniqlo has adorned its flagship store with hundreds of plants.
To spotlight simple, high-quality, everyday clothing, Uniqlo has adorned its flagship store with hundreds of plants. Uniqlo

If you wander into Uniqlo and search for something green, you have your pick of hoodies, joggers, polos, stretch pants, turtlenecks, shorts, chinos, fleece jackets, parkas, panel caps, argyle socks and t-shirts (both crew and v-neck). Such a mind-boggling selection of green apparel is, of course, a given in the area of fast fashion. But should you wander into Uniqlo’s global flagship store at 666 Fifth Avenue in New York this week, you’re likely to notice a new green offering that’s truly distinct.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.