Unilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots

CMO Keith Weed called on influencers to stop

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With Instagram’s ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it.

The company’s CMO, Keith Weed, declared today in Cannes that it won’t work with influencers who buy followers. And, in practicing what they preach, Weed also promised that Unilever’s own brands would never buy followers either. Unilever will also strive to partner with influencers who make an effort to “increase transparency and help eradicate bad practices throughout the whole ecosystem.”

“We need to take urgent action now to rebuild trust before it’s gone forever.”


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