Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CPG giant Unilever will resume advertising on Facebook, Instagram and Twitter in the U.S. in January.
The Anglo-Dutch company, maker of Dove soap and Ben & Jerry’s ice cream, was one of the first to instate a ban on social media advertising this summer amid calls to boycott Facebook for mismanaging misinformation and hateful posts on its site. The pause on ad spend was initially set to run through the end of 2020.
“Continuing to advertise on these platforms at this time would not add value to people and society,” Unilever said at the time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in