Unilever Consolidates Its Search Marketing Business

Resolution Media will handle with sister shop PHD

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch.

To manage the account, Resolution will work with fellow Omnicom Media Group media shop PHD, which handles most of the consumer goods giant's global media communications planning.

The shift of search business, which had primarily been handled by WPP Group agencies, comes amid Unilever's global review of all of its media partners. While spending on search could not immediately be determined, Unilever all in spends more than $5 billion a year on global media.

In a statement, Unilever confirmed the shift, noting that before the media review began, the company "quite separately, analyzed its search marketing requirements."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in