Unilever's Global Media Review Is Massive and Will Take Up Most of the Year

Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts that would take effect early next year.

The review is compulsory and happens every three years. That said, the impact of any changes in the current roster of agencies would be huge, given that Unilever spends more than $5 billion in media worldwide each year. In the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in