Unicef USA and WWE Team Up to Help Kids in Need

The organizations' top marketing officers discuss how their global partnership promotes children helping children

WWE's Stephanie McMahon and Unicef USA's Shelley Diamond discuss their partnership to help kids in need. Adweek

When it comes to odd couples, the unlikely pairing of Unicef USA (United Nations Children’s Fund) and World Wrestling Entertainment (WWE) might qualify for such a distinction, at least at first blush.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.