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What if refugees were seen as heroes, instead of victims? A new ad by VaynerMedia London for Unicef repositions the way people think about migrants as fellow human beings with hope, dreams, ambition and potential—all the makings of a video game hero.
The one-minute hero ad, titled “Reimagine the world like a gamer,” aims to shift perceptions of refugees and migrants away from the “guilt and fear” often employed by charity ads to connect with the audience and drive donations.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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