Under Marketing Chief Bruno Cardinali, Popeyes Is Eating Its Rivals' Lunch

The Adweek 50 honoree launched the chicken sandwich that started a cheeky social media war

Prepping for the most significant new product launch in 30 years at Popeyes, Bruno Cardinali traveled to the chain’s Louisiana home turf, steeping himself in the area’s famous Cajun cuisine and hospitality.

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This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.