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When your business plan centers around helping families teach children about finance, how do you justify investing nearly $7 million in a Super Bowl ad?
Family based Greenlight Financial Technology considers it a lesson in value. Tim Sheehan, co-founder and CEO of Greenlight, created a platform that allows parents to automate allowance, manage chores, set flexible spending controls on a family debit card and make basic investments for their childrens’ futures. Though 5 million parents and kids use the service now, Sheehan and Greenlight CMO Rachel Hamilton said reaching the Super Bowl’s more than 90 million viewers is worth the 8-cents-per-person unit price.
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