Infographic: Are Super Bowl Ads Still Worth It?

Commercials, which went for up to $7 million for 30 seconds this year, are commanding less of the social conversation

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Perish the thought, but for many viewers, the Super Bowl is about more than the ads. With linear TV viewing down, fewer people are seeing them. And when they do, the social chatter is likely to be critical—or worse, neutral. 

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This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.