Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads

The campaign aims to shake Americans out of 'caution fatigue'

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Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.

Whether you sing to yourself on the subway or just don’t like smiling at strangers, masks can be a great way to feel a bit more shielded from view.

In a new outdoor campaign aimed at encouraging mask usage, Twitter has projected and printed a series of users’ tweets into the physical world.

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