Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads

The campaign aims to shake Americans out of 'caution fatigue'

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Twitter projects tweets from real people into the real world in its latest outdoor campaign. Twitter

Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.