Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads

The campaign aims to shake Americans out of 'caution fatigue'

twitter ads
Twitter projects tweets from real people into the real world in its latest outdoor campaign. Twitter

Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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