TurboTax Has an Expert for Every Situation in Its Super Bowl Ad With Jason Sudeikis

The ‘Matchmaker’ spot features the Ted Lasso star needing tax help

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Whether you’re a millennial crypto investor or Jason Sudeikis, Intuit TurboTax has an expert for that.

In TurboTax’s ninth consecutive year with a Super Bowl ad, the 45-second spot from agency Wieden+Kennedy highlights the versatility of its TurboTax Live AI expert matching tool. The ad was directed by Alex Prager.

The spot features tax filers in unique situations, including a freelancer who just bought a home, a crypto trader in Iowa and Jason Sudeikis, who lives in New York, works in London and “just shot a Super Bowl commercial in Los Angeles” as they try and navigate the complexities of tax season and get matched with experts from TurboTax.



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